Hey there!

I'm Laura, a multimedia designer specializing in high-performing social media ads.

I turn ideas into engaging videos and static creatives, managing every step from concept to final delivery.

Work Experience

Agency Work

Multimedia Ad Designer - Video Editor Wholesome Goods Inc.

Freelance Work

Illustrator

Margenes, Education Magazine, Universidad de Malaga, Spain

(2021-present)

Graphic Designer

CommCreative

(2022)

At Wholesome Goods, I create and edit short-form video ads and static content for META. I work closely with a content writer and UGC creators to develop engaging creatives that align with campaign goals and resonate with target audiences.

I manage projects from concept to final delivery, developing campaign ideas, storyboards, and creative direction before bringing them to life through editing and motion design. A large part of my role involves creating multiple iterations of the same concept, testing different hooks, formats, and storytelling approaches to improve performance.

To work efficiently at scale, I incorporate AI tools such as Claude, Creatify, Veo, Nano Banana, and Runneth into my workflow, helping accelerate ideation, content creation, and production while maintaining high creative standards.

I also use performance data, market research, and audience insights to refine messaging, identify new creative opportunities, and optimize content. My focus is always on creating scroll-stopping content that captures attention, communicates value clearly, and drives measurable results.

Expertise
& Skills

Bachelor of Fine Arts

Universidad de las Artes (ISA)

2013-2018

Master of Fine Arts

University of South Florida (USF)

2018-2021

Video Editing

Video editing, color grading, multi-camera editing, export
optimization, motion graphics, animation, compositing, transitions,
audio editing, noise reduction, sound mixing, and voice-over integration.

Adobe Premiere Pro/Adobe After Effects/Adobe Audition

Graphic Design

Image editing, retouching, compositing, and design for static ads.

Adobe Photoshop/Adobe Illustrator

Marketing & Campaign Strategy

Digital Marketing: Social media ads, storyboarding, campaign concept development, influencer/UGC strategy.

Analytics: Performance tracking, ad performance data analysis.

Let’s talk!